Burger King Sells Gay Pride Whopper

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  • FORD
    ROTH ARMY MODERATOR

    • Jan 2004
    • 59658

    Burger King Sells Gay Pride Whopper


    Burger Queen??

    Burger King sells gay pride Whopper
    Bruce Horovitz, USA TODAY 9:05 p.m. EDT July 1, 2014

    Burger King has concocted yet another way to have it your way: a gay pride burger.

    The Proud Whopper, as it's called, comes wrapped in a rainbow colored wrapper with this inscription: "We are all the same inside." It will be sold through Thursday at one Burger King restaurant on San Francisco's Market Street, that was at the heart of the route for last weekend's 44th annual San Francisco Pride Celebration & Parade.

    Burger King on Wednesday morning at 8 a.m. EST plans to post a two-minute video about the Proud Whopper on its YouTube channel.

    "It showcases who we are as a brand," says Fernando Machado, senior vice president of global brand management at Burger King. "It shows how we, as a brand, believe in self-expression."

    The inspiration behind the unusual burger wrap and video, he says, is Burger King's localized efforts to put into motion actions that support its recently-tweaked slogan: "Be Your Way."

    The move also demonstrates BK's desire to stay connected to its base of Millennial customers. Gay rights is an issue that reverberates strongly with many Millennials both inside and outside the U.S. Burger King also was a sponsor of San Francisco's gay pride parade. Machado says that's the first time Burger King has sponsored a gay pride parade in the U.S., though it may have sponsored some outside the country.

    The downtown San Francisco Burger King sold "Proud Whoppers" last weekend, during the parade and also passed out some 50,000 rainbow Burger King crowns, that were worn by parade participants and spectators. The video, created by the Miami office of Burger King's ad agency David, captures customers discussing whether or not the burger, itself, is different. At $4.29 it costs the same as a conventional Whopper. And, indeed, customers ultimately discover the only difference is the rainbow wrap.

    All Proud Whopper sandwich sales, Machado says, will be donated to the Burger King McLamore Foundation for scholarships benefiting LGBT high school seniors graduating in spring 2015.

    One gay rights activist says BK is doing the right thing. "Whenever a company comes out in support of gay people, it makes a difference," says Jordan Bach, a consultant to corporations on gay rights issues and a GLAAD media partner. "But when it's done right—when it's done with a campaign that shows the company understands diversity and really believes in the profound acceptance of other people—that sort of marketing can change minds and hearts at the deepest level."

    For the moment, Burger King has no plans to broaden the promotion, Machado says, but notes, "we may consider something even bigger later on."

    As for the wrappers, he says, they've already become collectibles. "Customers were folding the wrappers and taking them home with them," he says. Pretty soon, he says, they'll probably show up on eBay.
    Eat Us And Smile

    Cenk For America 2024!!

    Justice Democrats


    "If the American people had ever known the truth about what we (the BCE) have done to this nation, we would be chased down in the streets and lynched." - Poppy Bush, 1992
  • DONNIEP
    DIAMOND STATUS
    • Mar 2004
    • 13373

    #2
    If Chick Fil A made a Christian chicken wrapper everybody would go batshit insane...
    American by birth. Southern by the grace of God.

    Comment

    • Nitro Express
      DIAMOND STATUS
      • Aug 2004
      • 32942

      #3
      Whoppers are wonderful and Burger King shits all over McDonald's. The thing is, it doesn't matter what kind of marketing gimmicks you pull. If the burger sucks, it all sucks.
      No! You can't have the keys to the wine cellar!

      Comment

      • Nitro Express
        DIAMOND STATUS
        • Aug 2004
        • 32942

        #4
        Originally posted by DONNIEP
        If Chick Fil A made a Christian chicken wrapper everybody would go batshit insane...
        I ate at both Chick Fil A and Burger King last week. I guess that makes me a gay christian living in the closet.
        No! You can't have the keys to the wine cellar!

        Comment

        • DLR Bridge
          ROCKSTAR

          • Mar 2011
          • 5479

          #5
          Chick-Filth-A wasn't very nice to a particular walk of life. They fired people because of their sexual orientation. I don't believe it's on record anywhere that a gay restaurant owner ever fired someone for being Christian.

          Comment

          • DONNIEP
            DIAMOND STATUS
            • Mar 2004
            • 13373

            #6
            Originally posted by DLR Bridge
            Chick-Filth-A wasn't very nice to a particular walk of life. They fired people because of their sexual orientation. I don't believe it's on record anywhere that a gay restaurant owner ever fired someone for being Christian.
            IF Chick Fil A actually fired people because they were gay then they should be sued into oblivion.
            American by birth. Southern by the grace of God.

            Comment

            • DLR Bridge
              ROCKSTAR

              • Mar 2011
              • 5479

              #7
              Pretty sure it happened. Either that or they refused to hire someone because they were gay.

              Comment

              • DONNIEP
                DIAMOND STATUS
                • Mar 2004
                • 13373

                #8
                Originally posted by DLR Bridge
                Pretty sure it happened. Either that or they refused to hire someone because they were gay.
                I'm doing a quick search and ain't coming up with any documented law suits. Now, if it's true, I stand by my statement - they should be sued into oblivion.
                American by birth. Southern by the grace of God.

                Comment

                • DONNIEP
                  DIAMOND STATUS
                  • Mar 2004
                  • 13373

                  #9
                  And just for the record - I happen to be a Christian who doesn't think being gay is a big deal. I don't believe it will keep you out of Heaven and I don't care what people either choose to be or if they say they're born that way. Big deal. Whoooppppeeeee. Be gay. "Be your way". Who cares.
                  American by birth. Southern by the grace of God.

                  Comment

                  • DLR Bridge
                    ROCKSTAR

                    • Mar 2011
                    • 5479

                    #10
                    Not sure if there were law suits. Made the news a couple of years ago. It was discussed here quite a bit iirc.

                    Comment

                    • DLR Bridge
                      ROCKSTAR

                      • Mar 2011
                      • 5479

                      #11
                      I'm with you. I'm a half-assed Catholic and I feel the same way. Apparently, the owners of Chick disagree with us.

                      Comment

                      • DONNIEP
                        DIAMOND STATUS
                        • Mar 2004
                        • 13373

                        #12
                        Originally posted by DLR Bridge
                        Not sure if there were law suits. Made the news a couple of years ago. It was discussed here quite a bit iirc.
                        Dude - if you got fired for being gay, wouldn't you file a suit? I mean lawyers would be lining up at your door, slobbering all over themselves.

                        And it doesn't matter. I chose Chick Fil A because I knew it would light somebody up. Change the name to Zaxby's. People would have an absolute shit fit if Zaxby's made a Christian wrapper for their cajun chicken sandwich.
                        American by birth. Southern by the grace of God.

                        Comment

                        • Nitro Express
                          DIAMOND STATUS
                          • Aug 2004
                          • 32942

                          #13
                          When you are worried about Hobby Shops and Chicken Joints maybe you need a trip to the eastern Ukraine or Iraq. You really do have too much time on your hands and no legitimate problems to worry about. A real problem is mortar shells exploding on your roof.
                          No! You can't have the keys to the wine cellar!

                          Comment

                          • VAiN
                            Use my hand, I won't look
                            ROCKSTAR

                            • Nov 2006
                            • 5056

                            #14
                            Originally posted by DLR Bridge
                            Pretty sure it happened. Either that or they refused to hire someone because they were gay.
                            I'm too lazy to Google it, but I believe the uproar had something to do with not supporting gay marriage. They never discriminated against anyone, they simply have an opinion.
                            Funny how the people who preach tolerance sure aren't tolerant unless you see things their way.
                            Originally posted by wiseguy
                            That shit will welcome you in the morning and pour the milk in your count chocula for ya.

                            Comment

                            • Nitro Express
                              DIAMOND STATUS
                              • Aug 2004
                              • 32942

                              #15
                              Originally posted by DONNIEP
                              Dude - if you got fired for being gay, wouldn't you file a suit? I mean lawyers would be lining up at your door, slobbering all over themselves.

                              And it doesn't matter. I chose Chick Fil A because I knew it would light somebody up. Change the name to Zaxby's. People would have an absolute shit fit if Zaxby's made a Christian wrapper for their cajun chicken sandwich.
                              Nobody is going to give a shit when the dollar does crash or World War III starts. Frankly, Mongolia is looking good to me lately. I might go into the yak wool business.
                              No! You can't have the keys to the wine cellar!

                              Comment

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