NBC Sports Group signed a four-year deal with Formula One for the exclusive U.S. media rights to the world's most popular global motorsports series.
The deal, which begins next season, will provide over 100 hours of programming across NBC and cable channel NBC Sports Network.
Jon Miller, president of programming for NBC Sports and NBC Sports Network, told The Associated Press on Sunday night it gives the network content to grow its motorsports presence. NBC Sports Network owns the rights to the bulk of the IndyCar Series schedule.
"This is an opportunity for us to get further engaged in open wheel racing and really acquire some great live first run content," Miller told The Associated Press on Sunday night.
"This gives us quality events to put on our air, and this is a sport with a huge following around the world that we feel we can grow in this country."
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