Results 1 to 21 of 21

Thread: Willie Nelson Is Launching His Own Brand of Weed

  1. #1
    Banned
    REPENT AND SINS NO MO!

    Member No
    14
    Join Date
    Dec 2003
    Last Online
    11-04-2021 @ 07:27 PM
    Location
    China
    Posts
    44,120
    Status
    Offline
    Thanks
    2,838
    Thanked 3,233 Times in 2,449 Posts


    Blog Entries
    2
    Rep Power
    0

    Willie Nelson Is Launching His Own Brand of Weed

    There will be branded bongs and stores, too, as Willie gets out ahead of big industry in states where pot is legal.



    Willie Nelson takes a hit of the cigarette-sized vaporizer in his gnarled hand, exhaling a small cloud, before placing it on the foldout table in front of us. We’re seated in the cool enclave of his tour bus, at the entrance to his sprawling property just outside Austin, Texas, which he has dubbed the town of Luck. Up a hill and around a corner, people are rocking out at Willie’s own Heartbreaker Banquet, an annual fundraiser/music festival held concurrently with SXSW.

    Now 81, Willie is biding his time before joining the festivities, and we’re talking about why he puts on the event every year. In the process, he lets slip that he has something else in the works: a new brand of weed, called, naturally, Willie’s Reserve.

    Pressed on this, he’s either dismissive or coy, though he does indicate that the smoking implement he has again picked up is a part of the line. The PR person promises to connect me with Michael Bowman, a veteran hemp and pot lobbyist who serves as the fledgling brand’s spokesperson. Two days later, much colder, much more sober, and back in my native New England, Bowman and I connect by phone.

    The discussion is below, but the rub is that the marijuana world is about to get its first connoisseur brand, edging it farther from an illegal substance and closer to the realm of fine wines.

    So what exactly is Willie’s Reserve?

    Well, you know, Willie has spent a lifetime in support of cannabis, both the industrial hemp side and the marijuana side. He wants it to be something that’s reflective of his passion. Ultimately, it’s his. But it was developed by his family, and their focus on environmental and social issues, and in particular this crazy war on drugs, and trying to be a bright light amongst this trail as we’re trying to extract ourselves from the goo of prohibition.

    Really he wants it, at the end of the day, to envelop what his personal morals and convictions are. So from the store itself to how they’ll work with suppliers and how things are operated, it’s going to be very reflective of Willie’s life.

    Wait, so there’s going to be stores?

    Well, yeah, they’re in the making. I think it’s safe to say that there will be stores that roll out in the states where marijuana has become legal.

    So will there be signature strains that you grow under Willie’s oversight? Or will you sell other people’s strains?

    It’ll be both. There will be our own, and then there will be opportunities for other growers, who meet quality standards. Let’s just call it the anti-Walmart model. Personally, internally, that’s what we call it. A certain standard by which growers have to account for carbon and such, in a way that empowers small growers who are doing the right thing.

    So you’ll also be a distributor of sorts.

    It will be like when you walk into a Whole Foods store. Whole Foods has their 365 brand, or you can buy Stony Brook, or you can buy Horizon… It’ll all fall under that umbrella of “here’s our core beliefs, and here’s our mission statement,” and they will be a part of that, to be a part of us.

    How many stores are you looking at opening?

    That’s gonna depend… Right now, we’ll focus on the states where legalization has occurred, and as new states open up, those opportunities will present themselves on a state-by-state basis. Or until the feds do something!

    When do you plan to open the first one?

    In the next calendar year that there will be movement. As you can imagine, it’s not a problem in states like Colorado, Washington, Alaska… There’s a pretty clear path on where retail can go.“There will be our own, and then there will be opportunities for other growers who meet quality standards. Let’s just call it the anti-Walmart model.”


    OK, so what strains are Willie’s favorites?

    You know, I don’t know that! I know that he clearly has an opportunity to test a number of those, but I can’t tell you which ones are his favorites.

    How did you get involved with Willie?

    Well, Annie (Willie’s wife) and I were founding members of the Sustainable Biodiesel Alliance back in 2005. We got to know each other through that. I was working in D.C. on a number of renewable energy and sustainability issues. Then, I presently became introduced to Willie, and had the honor of being able to spend a lot of time around him.

    So how involved is he directly? Is it really mostly his family?

    Well, no. This is a culmination of Willie’s vision, and his whole life. I’m not sure any of us could have predicted how fast the dominoes would start falling once they started falling (as far as legalization). And You have the men like Willie who’s been out there getting arrested, standing up saying what’s right, and not wavering from that core.

    So do you think full-scale legalization will come soon?

    I would say all this boils down to math. You can take the dollars we’re spending (on prohibition), and go to arch conservatives who are against the ending of prohibition, and say, “Here’s a math equation. Here’s what we’re spending in drugs, here’s what we’re doing to destroy peoples lives. And with the ending of prohibition, we can transition from very energy intensive and chemical intensive crops to something much more energy-efficient and environmentally benign, and be creating more products.” What isn’t conservative about that equation?
    Hey Jackass! You need to [Register] or log in to view signatures on ROTHARMY.COM!

  2. Thanked ELVIS for this KICKASS post:

    Dan (03-27-2015)


  3. #2
    Kill A Commie For Mommy
    DIAMOND STATUS
    Kristy's Avatar
    Member No
    7609
    Join Date
    Aug 2004
    Last Online
    Today @ 01:50 PM
    Location
    Denver, Colo
    Posts
    16,290
    Status
    Online
    Thanks
    1,860
    Thanked 2,750 Times in 2,061 Posts


    Blog Entries
    1
    Rep Power
    64
    Nobody will buy his redneck swag - especially if it was planned in America's vast shithole of Texas.

    Fuck him and his corportizing of weed.
    Hey Jackass! You need to [Register] or log in to view signatures on ROTHARMY.COM!

  4. #3
    Sheep Pen Kiwi
    DIAMOND STATUS
    Dan's Avatar
    Member No
    246
    Join Date
    Jan 2004
    Last Online
    01-26-2024 @ 02:58 PM
    Location
    The Sheep Pen
    Age
    49
    Posts
    12,179
    Status
    Offline
    Thanks
    2,352
    Thanked 883 Times in 644 Posts


    Rep Power
    42
    Green is Good.
    Hey Jackass! You need to [Register] or log in to view signatures on ROTHARMY.COM!

  5. #4
    I am A Root Vegetable
    Full Member Status

    clarathecarrot's Avatar
    Member No
    25307
    Join Date
    May 2010
    Last Online
    06-21-2021 @ 10:28 PM
    Location
    the vegetable crisper
    Posts
    3,589
    Status
    Offline
    Thanks
    0
    Thanked 412 Times in 347 Posts


    Rep Power
    21
    What an ass he doesn't even have a farm and I doubt he could remember to take out the garbage much less water a plant.

    Just like Hagars shittastic cabowobble teequillia he will have is name plasterd on someone elses lifes work.as if Hagar knows what a tequilla comes from.

    Hey Willy!!!!! grow some carrot, they make your eyes, clear..instead of blurry!!!!

    Well Willy is the humanitarian ...a real Mother ..................................... Theresa...

    His Puke and Fuck Fest BBQ tour in the late 80's here in KC was pretty fun though..lol
    Last edited by clarathecarrot; 03-27-2015 at 04:41 PM.
    Hey Jackass! You need to [Register] or log in to view signatures on ROTHARMY.COM!

  6. #5
    Some cunt changd my name
    Foot Soldier
    LEFTY is Gar's Bitch's Avatar
    Member No
    25097
    Join Date
    Jan 2010
    Last Online
    11-14-2017 @ 03:49 PM
    Location
    My trayler
    Age
    63
    Posts
    562
    Status
    Offline
    Thanks
    49
    Thanked 35 Times in 33 Posts


    Rep Power
    16
    I smoked a joint with willie years ago. he has good weed

    die kristy you cunt
    Hey Jackass! You need to [Register] or log in to view signatures on ROTHARMY.COM!

  7. #6
    How did I get here?
    Full Member Status

    Phil theStalker's Avatar
    Member No
    649
    Join Date
    Jan 2004
    Last Online
    07-20-2022 @ 10:16 AM
    Location
    Delightful Nights Inn
    Posts
    3,806
    Status
    Offline
    Thanks
    32
    Thanked 61 Times in 51 Posts


    Rep Power
    24
    Quote Originally Posted by LEFTY is Gar's Bitch View Post
    I smoked a joint with willie years ago. he has good weed

    die kristy you cunt
    WiLLiE NELsoN DiD STRanGe thiNGS wit mmmYy Dogg wen I wuz a cHhild.
    Hey Jackass! You need to [Register] or log in to view signatures on ROTHARMY.COM!

  8. #7
    How did I get here?
    Full Member Status

    Phil theStalker's Avatar
    Member No
    649
    Join Date
    Jan 2004
    Last Online
    07-20-2022 @ 10:16 AM
    Location
    Delightful Nights Inn
    Posts
    3,806
    Status
    Offline
    Thanks
    32
    Thanked 61 Times in 51 Posts


    Rep Power
    24

    Thumbs up hitch, flappo, dr. penis, jesterstar, the riddler, hitchworld membership drive 2015


    PURPLE STICKY_PUNCH.JPG


    I''m gonna stARt mmmy OWn BRAND aff wEEd, t2oo/!/

    STIckkEY PhURPLE PUNcH
    REGISTERED TRADEMARK

  9. #8
    Redneck Army
    DIAMOND STATUS
    DONNIEP's Avatar
    Member No
    2737
    Join Date
    Mar 2004
    Last Online
    12-01-2020 @ 08:53 AM
    Location
    Who the hell knows
    Age
    53
    Posts
    13,390
    Status
    Offline
    Thanks
    2,990
    Thanked 3,464 Times in 2,541 Posts


    Rep Power
    70
    Too many words...
    Hey Jackass! You need to [Register] or log in to view signatures on ROTHARMY.COM!

  10. #9
    How did I get here?
    Full Member Status

    Phil theStalker's Avatar
    Member No
    649
    Join Date
    Jan 2004
    Last Online
    07-20-2022 @ 10:16 AM
    Location
    Delightful Nights Inn
    Posts
    3,806
    Status
    Offline
    Thanks
    32
    Thanked 61 Times in 51 Posts


    Rep Power
    24
    can-large-sticky-stalker.JPG

    STiCKeY STaLKeR


    Intended for mature audiences only. 18+ (35+ if you live in Cleveland)

  11. #10
    How did I get here?
    Full Member Status

    Phil theStalker's Avatar
    Member No
    649
    Join Date
    Jan 2004
    Last Online
    07-20-2022 @ 10:16 AM
    Location
    Delightful Nights Inn
    Posts
    3,806
    Status
    Offline
    Thanks
    32
    Thanked 61 Times in 51 Posts


    Rep Power
    24

  12. #11
    Some cunt changd my name
    Foot Soldier
    LEFTY is Gar's Bitch's Avatar
    Member No
    25097
    Join Date
    Jan 2010
    Last Online
    11-14-2017 @ 03:49 PM
    Location
    My trayler
    Age
    63
    Posts
    562
    Status
    Offline
    Thanks
    49
    Thanked 35 Times in 33 Posts


    Rep Power
    16
    phil you shood stik with pills.

  13. Thanked LEFTY is Gar's Bitch for this KICKASS post:

    Phil theStalker (03-30-2015)


  14. #12
    Von loves Brady
    ROTH ARMY SUPREME
    TFM_Dale's Avatar
    Member No
    24279
    Join Date
    Jan 2009
    Last Online
    12-09-2022 @ 10:36 AM
    Location
    Michigan, Go Blue!
    Age
    48
    Posts
    7,943
    Status
    Offline
    Thanks
    1,225
    Thanked 1,465 Times in 1,023 Posts


    Rep Power
    38
    Hope he hires a good accountant.
    Hey Jackass! You need to [Register] or log in to view signatures on ROTHARMY.COM!

  15. #13
    Banned
    REPENT AND SINS NO MO!

    Member No
    14
    Join Date
    Dec 2003
    Last Online
    11-04-2021 @ 07:27 PM
    Location
    China
    Posts
    44,120
    Status
    Offline
    Thanks
    2,838
    Thanked 3,233 Times in 2,449 Posts


    Blog Entries
    2
    Rep Power
    0
    I'm sure he's learned his lesson...

  16. Thanked ELVIS for this KICKASS post:

    TFM_Dale (03-28-2015)


  17. #14
    Banned
    REPENT AND SINS NO MO!

    Member No
    14
    Join Date
    Dec 2003
    Last Online
    11-04-2021 @ 07:27 PM
    Location
    China
    Posts
    44,120
    Status
    Offline
    Thanks
    2,838
    Thanked 3,233 Times in 2,449 Posts


    Blog Entries
    2
    Rep Power
    0




  18. #15
    Fuck this and fuck that
    ROTH ARMY MODERATOR

    FORD's Avatar
    Member No
    32
    Join Date
    Jan 2004
    Last Online
    Today @ 02:36 PM
    Location
    Cascadia
    Posts
    58,671
    Status
    Online
    Thanks
    3,391
    Thanked 6,281 Times in 4,711 Posts


    Rep Power
    143
    Willie knows his weed, but what I'd like to see him pushing even more is a hemp-based biodiesel (since he's already been in the biodiesel industry, it should be relatively easier for him to do that than to launch a recreational product.)
    Hey Jackass! You need to [Register] or log in to view signatures on ROTHARMY.COM!

  19. #16
    Banned
    REPENT AND SINS NO MO!

    Member No
    14
    Join Date
    Dec 2003
    Last Online
    11-04-2021 @ 07:27 PM
    Location
    China
    Posts
    44,120
    Status
    Offline
    Thanks
    2,838
    Thanked 3,233 Times in 2,449 Posts


    Blog Entries
    2
    Rep Power
    0
    You'd see he's doing both if you bothered to look into it...

  20. #17
    How did I get here?
    Full Member Status

    Phil theStalker's Avatar
    Member No
    649
    Join Date
    Jan 2004
    Last Online
    07-20-2022 @ 10:16 AM
    Location
    Delightful Nights Inn
    Posts
    3,806
    Status
    Offline
    Thanks
    32
    Thanked 61 Times in 51 Posts


    Rep Power
    24
    Quote Originally Posted by ELVIS View Post
    oH MMmY gOD!/! I fOrGOT AbOOT dA wiLLiE wEED!/!!/!!!

  21. #18
    Kill A Commie For Mommy
    DIAMOND STATUS
    Kristy's Avatar
    Member No
    7609
    Join Date
    Aug 2004
    Last Online
    Today @ 01:50 PM
    Location
    Denver, Colo
    Posts
    16,290
    Status
    Online
    Thanks
    1,860
    Thanked 2,750 Times in 2,061 Posts


    Blog Entries
    1
    Rep Power
    64
    It's subpar weed. I've smoked a lot of his sour diesel and its not that great. In fact, the only time I smoke that shit is when the local weed store is sold out of everything else I like so they sell you this Willie shit for cheap. And it is cheap.

  22. #19
    How did I get here?
    Full Member Status

    Phil theStalker's Avatar
    Member No
    649
    Join Date
    Jan 2004
    Last Online
    07-20-2022 @ 10:16 AM
    Location
    Delightful Nights Inn
    Posts
    3,806
    Status
    Offline
    Thanks
    32
    Thanked 61 Times in 51 Posts


    Rep Power
    24
    Quote Originally Posted by Kristy View Post
    It's subpar weed. I've smoked a lot of his sour diesel and its not that great. In fact, the only time I smoke that shit is when the local weed store is sold out of everything else I like so they sell you this Willie shit for cheap. And it is cheap.

    aFF u cAN sTiLL gEt HiGH oN aNY wEed U hAv/N"T sMoOkeD eNufF!/!

    kEeP smOoKiNG...TiLL YeR nUmB...

  23. #20
    Kill A Commie For Mommy
    DIAMOND STATUS
    Kristy's Avatar
    Member No
    7609
    Join Date
    Aug 2004
    Last Online
    Today @ 01:50 PM
    Location
    Denver, Colo
    Posts
    16,290
    Status
    Online
    Thanks
    1,860
    Thanked 2,750 Times in 2,061 Posts


    Blog Entries
    1
    Rep Power
    64
    Why? "Willie Weed" is shit weed.

  24. #21
    Fuck this and fuck that
    ROTH ARMY MODERATOR

    FORD's Avatar
    Member No
    32
    Join Date
    Jan 2004
    Last Online
    Today @ 02:36 PM
    Location
    Cascadia
    Posts
    58,671
    Status
    Online
    Thanks
    3,391
    Thanked 6,281 Times in 4,711 Posts


    Rep Power
    143

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

Similar Threads

  1. Nelson Mandela Dies at 95
    By Va Beach VH Fan in forum The Front Line
    Replies: 193
    Last Post: 01-23-2014, 06:49 AM
  2. You Know You've Smoked Too Much Weed When....
    By Kristy in forum Max's Non VH/DLR Related Stuff
    Replies: 24
    Last Post: 08-03-2013, 09:42 PM
  3. Replies: 3
    Last Post: 04-27-2013, 12:38 AM
  4. Replies: 7
    Last Post: 03-16-2013, 11:47 AM
  5. Brand new...
    By kk5150 in forum Fan Intro - The Roth Army Welcome Wagon
    Replies: 4
    Last Post: 01-27-2012, 08:58 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •