The rumors about Apple I think are because they have some good stuff but not very much of it so everyone assumes they will buy some since they are richer than most countries.
At the moment I'm paying for Netflix, NOW(HBO for the UK basically), Amazon and Apple (I think). That's $40 a month which mounts up I guess but then there are 5 of us. Anything else I steal on torrents.
I understand that it mounts up over the year but here it's $5 for a beer in a bar and the cinema is $15 so in terms of hours of entertainment I think most of this stuff is ok value.