Results 1 to 10 of 10

Thread: Ford Ranger & Bronco to Return to US

  1. #1
    Loon
    SUPER MODERATOR

    Nickdfresh's Avatar
    Member No
    8719
    Join Date
    Oct 2004
    Last Online
    Today @ 07:40 AM
    Location
    Buffalo, NY
    Age
    53
    Posts
    49,064
    Status
    Offline
    Thanks
    3,454
    Thanked 4,562 Times in 3,449 Posts


    Rep Power
    116

    Ford Ranger & Bronco to Return to US

    The Ford Bronco and the Ford Ranger are officially making a comeback
    Benjamin Zhang,Business Insider
    Ford Ranger

    It's official: The Ford Bronco SUV and the Ranger pickup are set to return to US showrooms. The automaker announced the news on Monday at the 2017 Detroit auto show.

    According to Ford, the Ranger, which is currently available in certain international markets, will return to the US in 2019. The Bronco will follow suit in 2020.

    As expected, both vehicles will be assembled at Ford's plant in Wayne, Michigan.

    "We've heard our customers loud and clear. They want a new generation of vehicles that are incredibly capable yet fun to drive," Joe Hinrichs, president of the Americas for Ford, said in a statement.

    "Ranger is for truck buyers who want an affordable, functional, rugged, and maneuverable pickup that's built Ford tough," he said. "Bronco will be a no-compromise midsize 4x4 utility for thrill-seekers who want to venture way beyond the city."

    Rumors about the Bronco's and Ranger's return have been floating around the auto industry for a couple of years. In 2015, both Bloomberg and The Detroit News reported that Ford's product planning team was considering the two models for a comeback.

    Ford Bronco 1995
    (A 1995 Ford Bronco.Ford)

    Even with the official announcement, few details are available. However, both decisions make a tremendous amount of sense.

    The Bronco was Ford's flagship SUV from the late 1960s until it was canceled in 1996 and replaced with the Expedition. The Expedition had four doors instead of two, and Ford believed it would be better positioned to directly compete with General Motors' full-size Tahoe and Suburban models.

    These days, the SUV market is on fire, and the availability of a new premium SUV is worth its weight in gold. The Bronco is likely to be positioned at or near the top of the brand's SUV hierarchy and should help Ford's profit margin and transaction prices. In addition, the return of the Bronco should inject new life into the model's loyal but long-suffering band of enthusiasts.

    From the early 1980s until 2011, the Ranger was a well-regarded compact pickup that sold very well in the US.

    Ford Ranger EV 1998
    (A 1998 Ford Ranger.Ford)

    Unlike previous iterations of the Ranger, the upcoming edition will be a midsize truck poised to compete with GM's recently revived Canyon/Colorado.

    Although the Ranger name may be defunct in the US market, Ford has been selling a midsize truck with the name overseas for nearly 20 years.

    Ford, like many others, abandoned the compact-pickup market during the late 2000s, when growth in the segment slowed, and instead focused on the development of more profitable and larger trucks, SUVs, and crossovers. However, with the recent return of the GM duo and a revamped Toyota Tacoma, there is new life in the once dormant segment — albeit with slightly larger vehicles.

    https://www.yahoo.com/finance/news/f...152400855.html
    Hey Jackass! You need to [Register] or log in to view signatures on ROTHARMY.COM!

  2. #2
    formerly F A T
    King Of Smut
    ROTH ARMY WEBMASTER

    twonabomber's Avatar
    Member No
    28
    Join Date
    Jan 2004
    Last Online
    Today @ 06:21 PM
    Location
    Cleveland, Ohio
    Age
    55
    Posts
    11,192
    Status
    Online
    Thanks
    223
    Thanked 2,504 Times in 1,615 Posts


    Rep Power
    10
    Everyone is posting the pics based on the Troller T4 Bronco out of Brazil and claiming that's what the US is getting. Or the "concept" renderings posted by Bronco fansites. I'm going to laugh when it doesn't happen, and it's a four door, independent front suspension rig.

    I don't think Ford has the balls to make a true Wrangler competitor. Body on frame? Likely. Solid front axle? I doubt it. GM was going to come out with a Hummer H4 to go against Wrangler, and then Hummer got the axe. I doubt they will try a similar GMC model.

    FCA sells every Wrangler they make without incentives. That's going to be a hard market to crack. Ford may steal some sales from Toyota and GM though.
    Last edited by twonabomber; 01-10-2017 at 08:47 AM.
    Hey Jackass! You need to [Register] or log in to view signatures on ROTHARMY.COM!

  3. #3
    formerly F A T
    King Of Smut
    ROTH ARMY WEBMASTER

    twonabomber's Avatar
    Member No
    28
    Join Date
    Jan 2004
    Last Online
    Today @ 06:21 PM
    Location
    Cleveland, Ohio
    Age
    55
    Posts
    11,192
    Status
    Online
    Thanks
    223
    Thanked 2,504 Times in 1,615 Posts


    Rep Power
    10

  4. #4
    ROTH ARMY SUPREME
    cadaverdog's Avatar
    Member No
    23616
    Join Date
    Aug 2007
    Last Online
    07-21-2023 @ 08:21 PM
    Location
    The Sunshine State
    Age
    64
    Posts
    8,958
    Status
    Offline
    Thanks
    106
    Thanked 918 Times in 751 Posts


    Rep Power
    34
    The two door Bronco concept looks pretty cool. Unless this new Ranger gets above excellent gas mileage I don't see it cutting into full size truck sales considering how good some of them are on gas mileage nowdays.
    Hey Jackass! You need to [Register] or log in to view signatures on ROTHARMY.COM!

  5. #5
    Fuck this and fuck that
    ROTH ARMY MODERATOR

    FORD's Avatar
    Member No
    32
    Join Date
    Jan 2004
    Last Online
    Today @ 05:58 PM
    Location
    Cascadia
    Posts
    58,671
    Status
    Online
    Thanks
    3,391
    Thanked 6,281 Times in 4,711 Posts


    Rep Power
    143
    Another article from the jalopnik site seems to refute the one that Twona posted earlier. This picture looks more like a Bronco to me.....



    As opposed to a rebranded Everest/soccer mom type of vehicle hinted at in the other article....



    The Ranger reboot seems more confusing to me. There's been an open market for a smaller pickup truck (like the old Ranger was) for years now, and you would think Ford would be willing to reclaim that market niche with their own established brand name. Instead they want to put it on a mid-sized pickup which looks more like the Explorer SportTrac pickup they made a few years back. Why not just use that name, and then bring back a proper sized Ranger to capture that market again?
    Hey Jackass! You need to [Register] or log in to view signatures on ROTHARMY.COM!

  6. #6
    formerly F A T
    King Of Smut
    ROTH ARMY WEBMASTER

    twonabomber's Avatar
    Member No
    28
    Join Date
    Jan 2004
    Last Online
    Today @ 06:21 PM
    Location
    Cleveland, Ohio
    Age
    55
    Posts
    11,192
    Status
    Online
    Thanks
    223
    Thanked 2,504 Times in 1,615 Posts


    Rep Power
    10
    This was a concept from 2006, I think



    A lot of the newer renderings are based on that pic.

    This is the Troller T4, sold in South America



    It probably wouldn't pass emissions or safety standards here.

    Supposedly two door Wranglers are only 25% of all Wranglers built/sold. So it's unlikely Ford will build a two door. GM eventually killed the Tahoe and Jimmy two doors due to slow sales.

  7. #7
    Fuck this and fuck that
    ROTH ARMY MODERATOR

    FORD's Avatar
    Member No
    32
    Join Date
    Jan 2004
    Last Online
    Today @ 05:58 PM
    Location
    Cascadia
    Posts
    58,671
    Status
    Online
    Thanks
    3,391
    Thanked 6,281 Times in 4,711 Posts


    Rep Power
    143
    Definitely don't like that first one. Not a big fan of the "square box"/Hummer-lite design. The Troller T4 looks like Ford's attempt to make a Jeep, but I could picture myself driving that one... if it had the leg room (which is something most of the old Rangers were sadly lacking in)

  8. #8
    formerly F A T
    King Of Smut
    ROTH ARMY WEBMASTER

    twonabomber's Avatar
    Member No
    28
    Join Date
    Jan 2004
    Last Online
    Today @ 06:21 PM
    Location
    Cleveland, Ohio
    Age
    55
    Posts
    11,192
    Status
    Online
    Thanks
    223
    Thanked 2,504 Times in 1,615 Posts


    Rep Power
    10
    Troller was a start-up that Ford ended up buying. They've got a truck version too. Pretty sure they are both diesels.

    Quote Originally Posted by FORD View Post
    The Ranger reboot seems more confusing to me. There's been an open market for a smaller pickup truck (like the old Ranger was) for years now, and you would think Ford would be willing to reclaim that market niche with their own established brand name. Instead they want to put it on a mid-sized pickup which looks more like the Explorer SportTrac pickup they made a few years back. Why not just use that name, and then bring back a proper sized Ranger to capture that market again?
    It's gonna be interesting. All the small trucks got bigger, Tacomas are midsized now and not small. Dakotas were always midsize, Dodge sold the rebadged Mitsubishi Mighty Max as their small truck. Canyon/Colorado are bigger than the old S10. The Nissan Frontier might be the closest to what it started out as, and now the Nissan Navara is going to be the base for a Mercedes pickup that likely won't be sold here.

    New Explorers are on the same FWD/AWD platform as the Taurus. Maybe Ford wants to keep the two separate and not use Explorer Sport Trac on a more traditional truck.
    Last edited by twonabomber; 01-10-2017 at 07:01 PM.

  9. #9
    ROTH ARMY WEBMASTER

    Von Halen's Avatar
    Member No
    15
    Join Date
    Dec 2003
    Last Online
    Today @ 04:01 PM
    Location
    Washington Twp., MI
    Age
    60
    Posts
    7,574
    Status
    Online
    Thanks
    2,141
    Thanked 3,508 Times in 1,989 Posts


    Rep Power
    10
    The blue Bronco, looks like a Bronco.

    The original sized Ranger will never sell here. Too small.
    Hey Jackass! You need to [Register] or log in to view signatures on ROTHARMY.COM!

  10. #10
    Fuck this and fuck that
    ROTH ARMY MODERATOR

    FORD's Avatar
    Member No
    32
    Join Date
    Jan 2004
    Last Online
    Today @ 05:58 PM
    Location
    Cascadia
    Posts
    58,671
    Status
    Online
    Thanks
    3,391
    Thanked 6,281 Times in 4,711 Posts


    Rep Power
    143
    So in other words they can drive around polluting what's left of the rain forest with it down in South America, but you can't buy it here.

    But aren't the diesel engines down there running on sugar cane-based biodiesel now? Seems that should have less toxic emissions than petrol-based diesel.

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

Similar Threads

  1. Return of the FORD Beercyclopedia thread
    By FORD in forum Max's Non VH/DLR Related Stuff
    Replies: 374
    Last Post: 01-01-2024, 03:31 AM
  2. Bsu Bronco's Kickin Ass
    By SNIPER in forum ALinChainz' Locker Room - Sports Central
    Replies: 6
    Last Post: 01-02-2007, 06:15 PM
  3. Replies: 29
    Last Post: 01-06-2006, 07:16 PM
  4. rice is a bronco?
    By magikmountn2 in forum ALinChainz' Locker Room - Sports Central
    Replies: 2
    Last Post: 05-26-2005, 02:19 PM
  5. Return Of The Ford Queer Ensucklopedia
    By JCOOK in forum Max's Non VH/DLR Related Stuff
    Replies: 0
    Last Post: 11-16-2004, 02:22 AM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •