Mr. Roth has tattoos all over. While living in Japan in 2013 and 2014, he became thoroughly engrossed in the culture. He took daily language lessons and spent almost 300 hours getting tattooed with Kabuki masks and traditional Japanese artwork. Tattoos cover his chest, upper arms and his entire back. “I don’t want to tell you how much I spent on my tattoos at $300 an hour,” he said. (At those prices, assuming no bulk discounts, the damage would have been close to $90,000.) His products must safeguard his investment.
https://www.nytimes.com/2018/12/19/s...-lee-roth.html