Sammy is still around because he always understood marketing. When I graduated from business school Proctor and Gambel were interviewing. One of my friends hired on with them and he got the Prell Shampoo account. No kidding. PG’s philosophy was you always could sell a product if the marketing was good enough.
Sammy Hagar was the Prell of rock and roll but he understood how to market himself. He was smart enough to know he needed Van Halen to survive and he saw the potential of creating a Cabo Wabo brand. Sam is damn good at selling sub par products.
Sammy Hagar was the Prell of rock and roll but he understood how to market himself. He was smart enough to know he needed Van Halen to survive and he saw the potential of creating a Cabo Wabo brand. Sam is damn good at selling sub par products.
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