Originally Posted by
Terry
If all of that were merely as simple as you seem to think it is (i.e. "market it right"), there would be far more success stories than there are products - condiments, booze, whatever - which had a lackluster response when released to the marketplace: surely it can't be the case that all products that had a mediocre public reception just weren't marketed right, can it?
Look at lemon and lime flavored Coke, or McDonald's trying to rebrand itself to be a healthier fast food joint. Surely, you'd agree both Coca Cola and McDonald's probably have more than a few astute marketing people employed within their organizations, yet both the lemon/lime Cokes and the sales of McDonald's 'healthier' menu haven't exactly taken off.
Which isn't to say you were wrong, but sometimes the best laid plans of mice and men...I mean, does the general public at large even know who the fuck Michael Anthony is? If not, what chance did he ever have of getting his hot sauce to take off? Just because you are a genius or successful in one field doesn't mean you'll be successful in every other one. We won't hear about Roth's skin care line for the same reason we haven't heard much about Anthony's hot sauce, in that neither product is a significant twist on existing products that are already overcrowded with too many other brand names to even remember, much less mention.