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What examples of new thinking are you seeing within your own company?
There are examples on great radio stations everyday of people who know how to execute the nuts and bolts of a format and serve their market, while at the same time, surprising people. I’m up in Boston because we decided to put David Lee Roth on the radio at WZLX, our classic rock station here, for a week. The station has kind of turned the town on its ear with cab drivers, waiters and waitresses and employees of Barnes & Noble talking about this amazing guy on the radio. It’s an example of just being able to surprise and entertain your listener without necessarily giving them the exact same menu everyday. We have a lot of people that do that really well and I’m encouraging our program directors to share the best ideas through our organized format VP world. We’re able to do a lot of very efficient communicating in our company that moves good ideas around very quickly.
How did the David Lee Roth thing come about?
We have a great program director named Jack Silver who is the PD of KSLX in Los Angeles. He also recently was appointed OM of K-Earth and, in addition to those hats, he is our vice president of FM Talk. Jack put David Lee Roth on a Friday night for three hours in Los Angeles and we were so taken by that performance that we created a stunt here in Boston to give classic rock listeners the opportunity to hear him all week long. The best ideas move and the best ideas win.
Could this blossom into a full-time arrangement?
The proof is in the execution and ultimately the response from listeners.
What examples of new thinking are you seeing within your own company?
There are examples on great radio stations everyday of people who know how to execute the nuts and bolts of a format and serve their market, while at the same time, surprising people. I’m up in Boston because we decided to put David Lee Roth on the radio at WZLX, our classic rock station here, for a week. The station has kind of turned the town on its ear with cab drivers, waiters and waitresses and employees of Barnes & Noble talking about this amazing guy on the radio. It’s an example of just being able to surprise and entertain your listener without necessarily giving them the exact same menu everyday. We have a lot of people that do that really well and I’m encouraging our program directors to share the best ideas through our organized format VP world. We’re able to do a lot of very efficient communicating in our company that moves good ideas around very quickly.
How did the David Lee Roth thing come about?
We have a great program director named Jack Silver who is the PD of KSLX in Los Angeles. He also recently was appointed OM of K-Earth and, in addition to those hats, he is our vice president of FM Talk. Jack put David Lee Roth on a Friday night for three hours in Los Angeles and we were so taken by that performance that we created a stunt here in Boston to give classic rock listeners the opportunity to hear him all week long. The best ideas move and the best ideas win.
Could this blossom into a full-time arrangement?
The proof is in the execution and ultimately the response from listeners.
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