Holy shit....
ESPN signs 5 year airtime exclusivity agreement with Dallas Cowboys
BRISTOL, CT - Jul. 29, 2006
by Dean Werner, ESPN correspondent
ESPN and the Dallas Cowboys have mutually announced a five-year agreement that in essence ensures that ESPN and it's networks will exclusively discuss the Dallas Cowboys in it's NFL coverage.
Sources at ESPN state that all NFL discussions on it's NFL shows, such as "Sunday NFL Countdown", "NFL Live", "Edge NFL Matchup", as well as the nightly "Sportscenter" and the 24/7 coverage on "ESPNEWS", will center on the Cowboys, and mostly on head coach Bill Parcells and it's controversial wide receiver signed in the offseason, Terrell Owens.
Cowboys owner and CEO Jerry Jones enthusiastically proclaimed that this was a "terrific agreement that we've been attempting to finalize for quite some time now. It's common knowledge that the Cowboys are 'America's Team', and now with ESPN's help, it will just solidify that throughout our great nation".
While fans of other NFL teams are sure to complain about the new policy, ESPN senior management sources said privately on Friday that focusing on the soap opera-like stories that envelope the Cowboys' camp is what drive the ratings up, rather than focus on the actual football stories that occur in all other NFL teams' camps.
ESPN signs 5 year airtime exclusivity agreement with Dallas Cowboys
BRISTOL, CT - Jul. 29, 2006
by Dean Werner, ESPN correspondent
ESPN and the Dallas Cowboys have mutually announced a five-year agreement that in essence ensures that ESPN and it's networks will exclusively discuss the Dallas Cowboys in it's NFL coverage.
Sources at ESPN state that all NFL discussions on it's NFL shows, such as "Sunday NFL Countdown", "NFL Live", "Edge NFL Matchup", as well as the nightly "Sportscenter" and the 24/7 coverage on "ESPNEWS", will center on the Cowboys, and mostly on head coach Bill Parcells and it's controversial wide receiver signed in the offseason, Terrell Owens.
Cowboys owner and CEO Jerry Jones enthusiastically proclaimed that this was a "terrific agreement that we've been attempting to finalize for quite some time now. It's common knowledge that the Cowboys are 'America's Team', and now with ESPN's help, it will just solidify that throughout our great nation".
While fans of other NFL teams are sure to complain about the new policy, ESPN senior management sources said privately on Friday that focusing on the soap opera-like stories that envelope the Cowboys' camp is what drive the ratings up, rather than focus on the actual football stories that occur in all other NFL teams' camps.
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