steve
06-09-2007, 08:44 PM
in England...
http://www.ford.co.uk/ns7/all_cars/-/-/-/-/-/-
Take a look at the prices and double them (for the dollar/pound exchange rate). So the base price of the Ford Focus (the new, very popular European model) is 50% higher than it's American counterpart...and this new model is not sold in the U.S. Nor will the new, popular European model be sold in the US in '08 (the old one has been "re-skinned" again for the US market).
Why?
Because it would not be profitable to sell here. Gas is still cheap enough that most are not willing to buy the new, better Ford Focus for $26K, even though it gets 30 to 40 MPG.
Even a Prius - which is around $26...for a lot of folks, even with gas prices at $3/gallon, that is too expensive to justify for "such a small car" and the minute savings on fuel. Not everyone, but the vast majority. Thus, hybrids are still novelty cars - because to sell them profitably, companies have to charge more.
The problem is that, contrary to what the consumer would think, it costs about the same for a car company to produce a small car as it does a large car. Slightly less steel, but so much of the cost is R&D, marketing, assembly line stuff...things that cost the same no matter how large the undercarriage box frame is.
Because of this assumption that "small" = "cheap", we've come up with the CAFE stanards (minimum govt required MPG regulations.
And because WE, the consumer, don't buy small cars, what Ford and GM have done here is make a bunch of Ford Focuses and Dodge Neons on the cheap, sell them to rental car companies to meet govt regulations.
Now that gas prices are STARTING to edge up, folks are talking about raising the CAFE standards...but at the same time instituting higher CAFE standards.
As a card-carrying liberal who DETESTS the oil industry and its Iraq War, I have to stand up and say this is the WRONG idea.
Are we willing to pay almost 30 grand (new, of course) for a small (aka: "economy") car if gas is $3 a gallon???
But, how about if it was $7???
Because, without changing our habits one iota...if we all just bought smaller cars (for 90% of consumers, it's a true option - not that many folks live on farms...who actually need big trucks)...not even hybrids, just Ford Focus or Corolla like fuel milage of near 40 MPG...(and maybe drive a little less) we could almost cut out oil dependence IN HALF.
Chaning CAFE standards won't convince the consumer, the ultimate cause of our mess, to change our gluttonous habits. It will merely create a law where the car companies have to make a bunch of shitty cars we won't buy to raise their fleet average.
I include myself in that statement.
http://www.ford.co.uk/ns7/all_cars/-/-/-/-/-/-
Take a look at the prices and double them (for the dollar/pound exchange rate). So the base price of the Ford Focus (the new, very popular European model) is 50% higher than it's American counterpart...and this new model is not sold in the U.S. Nor will the new, popular European model be sold in the US in '08 (the old one has been "re-skinned" again for the US market).
Why?
Because it would not be profitable to sell here. Gas is still cheap enough that most are not willing to buy the new, better Ford Focus for $26K, even though it gets 30 to 40 MPG.
Even a Prius - which is around $26...for a lot of folks, even with gas prices at $3/gallon, that is too expensive to justify for "such a small car" and the minute savings on fuel. Not everyone, but the vast majority. Thus, hybrids are still novelty cars - because to sell them profitably, companies have to charge more.
The problem is that, contrary to what the consumer would think, it costs about the same for a car company to produce a small car as it does a large car. Slightly less steel, but so much of the cost is R&D, marketing, assembly line stuff...things that cost the same no matter how large the undercarriage box frame is.
Because of this assumption that "small" = "cheap", we've come up with the CAFE stanards (minimum govt required MPG regulations.
And because WE, the consumer, don't buy small cars, what Ford and GM have done here is make a bunch of Ford Focuses and Dodge Neons on the cheap, sell them to rental car companies to meet govt regulations.
Now that gas prices are STARTING to edge up, folks are talking about raising the CAFE standards...but at the same time instituting higher CAFE standards.
As a card-carrying liberal who DETESTS the oil industry and its Iraq War, I have to stand up and say this is the WRONG idea.
Are we willing to pay almost 30 grand (new, of course) for a small (aka: "economy") car if gas is $3 a gallon???
But, how about if it was $7???
Because, without changing our habits one iota...if we all just bought smaller cars (for 90% of consumers, it's a true option - not that many folks live on farms...who actually need big trucks)...not even hybrids, just Ford Focus or Corolla like fuel milage of near 40 MPG...(and maybe drive a little less) we could almost cut out oil dependence IN HALF.
Chaning CAFE standards won't convince the consumer, the ultimate cause of our mess, to change our gluttonous habits. It will merely create a law where the car companies have to make a bunch of shitty cars we won't buy to raise their fleet average.
I include myself in that statement.