Peugeot-Citroen: The All-American Car Company?

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  • Nickdfresh
    SUPER MODERATOR

    • Oct 2004
    • 49125

    Peugeot-Citroen: The All-American Car Company?

    Peugeot family could hand control to General Motors
    Reuters reports PSA-Citroen is rapidly running out of operating capital, meaning drastic action is required



    Peugeot pulled out of the U.S. market by the early 1990's...

    Darren Moss
    by Darren Moss
    27 June 2013

    The Peugeot family, founders of PSA Peugeot Citroen, could step back to let GM take over the ailing business. City sources have already warned that PSA could get close to not having enough free cash to run the business by the end of 2013.

    A report from news agency Reuters suggests that if GM were to take control of PSA it would want to shut down factories and make redundancies in France and Germany, something the French government is unlikely to let Peugeot family do in its home market.

    Peugeot is reported to have sought finance for the business elsewhere, but a lack of willing bidders has forced it to turn to GM, which owns seven per cent of the current business. The move was made with the support of current PSA Chief Executive Phiippe Varin, reports Reuters.

    A similar bid to sell a substantial stake to a consortium led by Dongfeng Motor Group has already fallen through.

    Overall the Peugeot family owns a 25.4 per cent stake in the company, but controls 38.1 per cent of the voting rights.

    Speaking to Reuters, sources close to the ongoing discussions said: “The Peugeot family has now accepted that they'll lose control.

    “PSA will need to present a new industrial plan for people to underwrite a capital increase, and the only hope is GM. They (GM) are ready to inject more money if they can control the business, integrate Peugeot and Opel and rationalize production.” Peugeot, which is heavily reliant on sales in its home territory, is fighting for survival according to the report.

    GM bought 7 per cent of PSA in February 2012. Since then, the French Government stepped in with financial aid for Peugeot's own bank, ensuring it could still offer competitive finance to new car buyers.

    The deal now hinges on GM. Sources say GM bosses need assurances that they would be able to cut plants and jobs “at reasonable cost.”

    Widespread cuts in France, which would be almost certain under GM control, would be fiercely resisted by President Hollande's government. However, the French Government is said to understand that in order to return to profit Peugeot either needs to seek a larger tie-in with GM, or seek a similar deal with another industry partner. Peugeot, which employs 77,000 workers in France, has already mothballed its production plan in Aulnay and is scaling down production elsewhere.

    Autocar noted last year that in bailing out PSA, the French government might have harmed long-term deal prospects.

    Neither Peugeot nor GM has commented on the story.

    AutoCar
  • twonabomber
    formerly F A T
    ROTH ARMY WEBMASTER

    • Jan 2004
    • 11189

    #2
    Can GM afford to take on that risk? They're not doing so hot in Europe, either.

    Most of the Opels are showing up in the States as new Buicks.
    Writing In All Proper Case Takes Extra Time, Is Confusing To Read, And Is Completely Pointless.

    Comment

    • Nickdfresh
      SUPER MODERATOR

      • Oct 2004
      • 49125

      #3
      My only speculation is that GM is looking to counter the Fiat-tification of Chrysler with a Euro automaker's mystique...


      Here's another thread on it: http://www.gminsidenews.com/forums/f...8/#post2721201

      It seems GM might be interested in acquiring their tech, especially in small diesel manufacturing. PSA also does fairly well in China...
      Last edited by Nickdfresh; 06-29-2013, 08:51 AM.

      Comment

      • ELVIS
        Banned
        • Dec 2003
        • 44120

        #4
        When is GM's next taxpayer funded bailout ??

        Comment

        • twonabomber
          formerly F A T
          ROTH ARMY WEBMASTER

          • Jan 2004
          • 11189

          #5
          Originally posted by Nickdfresh
          My only speculation is that GM is looking to counter the Fiat-tification of Chrysler with a Euro automaker's mystique...


          Here's another thread on it: http://www.gminsidenews.com/forums/f...8/#post2721201

          It seems GM might be interested in acquiring their tech, especially in small diesel manufacturing. PSA also does fairly well in China...
          GM already has Euro brands Opel and Vauxhall. Maybe without the mystique, though. And Fiat gets some of their diesels from VM Motori, but Fiat only owns 50% of the company.

          GM does well in China also, via Buick, and they are hoping Cadillac has the same success.

          I read an article on Jalopnik about GM's CEO wanting the Opel Adam (think Fiat 500 competitor) to be sold here as a Buick, but the author suggests selling it as an Opel. Opels were sold in Buick dealerships in the 70's, so the precedent is there.

          The Opel Adam is a huge deal for General Motors' most beleaguered brand. Opel has struggled hard lately, and the European subsidiary needs the little car to be a big hit. Meanwhile, across the pond, GM's CEO says he wants the Adam for Buick. I say that's the wrong approach.
          Writing In All Proper Case Takes Extra Time, Is Confusing To Read, And Is Completely Pointless.

          Comment

          • Nickdfresh
            SUPER MODERATOR

            • Oct 2004
            • 49125

            #6
            They definitely shouldn't re-badge the Adam. I just noticed that Chevy now offers a "Turbo" Sonic, which is sort of being hailed as the poor man's Fiat 500 or Mini. I imagine the price ain't much cheaper than the 500's or Mini's. But there might be some redundancy with the Adam for a high performance subcompact...

            Comment

            • ELVIS
              Banned
              • Dec 2003
              • 44120

              #7
              I sure don't give a fuck if Cadillac is successful in China...

              They should be building them here and charging the Chinese a premium for the privilege...

              Comment

              • twonabomber
                formerly F A T
                ROTH ARMY WEBMASTER

                • Jan 2004
                • 11189

                #8
                Mini proved that people would pay out the nose for a "premium" small FWD car. Chevy is trying it with the Cruze, and I guess they're doing okay. Cruze is much better optioned/equipped than the junk it replaced.
                Writing In All Proper Case Takes Extra Time, Is Confusing To Read, And Is Completely Pointless.

                Comment

                • ELVIS
                  Banned
                  • Dec 2003
                  • 44120

                  #9
                  Originally posted by Nickdfresh
                  I just noticed that Chevy now offers a "Turbo" Sonic, which is sort of being hailed as the poor man's Fiat 500 or Mini.
                  Poor man's 500 might be right...

                  The 500 looks good but it really kinda sucks...

                  The tiny 137hp Sonic 6spd "RS" (yeah right) is zero to 60 in 8.1 fucking seconds and is as plasticky and cheap as can be...

                  The seats are nice though...

                  I've checked out all of these little cars being a neon freak for years...

                  The best little car by a zillion miles in my opinion is a Subaru BRZ...




                  Comment

                  • twonabomber
                    formerly F A T
                    ROTH ARMY WEBMASTER

                    • Jan 2004
                    • 11189

                    #10
                    Originally posted by ELVIS
                    I sure don't give a fuck if Cadillac is successful in China...

                    They should be building them here and charging the Chinese a premium for the privilege...
                    Yeah but if Ford and Chrysler play by China's rules and GM did what you propose it would put them at a disadvantage. The tariffs would kill sales.
                    Writing In All Proper Case Takes Extra Time, Is Confusing To Read, And Is Completely Pointless.

                    Comment

                    • Nickdfresh
                      SUPER MODERATOR

                      • Oct 2004
                      • 49125

                      #11
                      Originally posted by ELVIS
                      I sure don't give a fuck if Cadillac is successful in China...

                      They should be building them here and charging the Chinese a premium for the privilege...
                      They could never produce enough here for that market with all the shipping costs...

                      Comment

                      • ELVIS
                        Banned
                        • Dec 2003
                        • 44120

                        #12
                        Originally posted by twonabomber
                        Mini proved that people would pay out the nose for a "premium" small FWD car. Chevy is trying it with the Cruze, and I guess they're doing okay. Cruze is much better optioned/equipped than the junk it replaced.
                        Yep, I agree...It's like a tiny Cadillac...(doesn't speak too well for Cadillac though)

                        But like all GM cars of the last 20 or so years, they're aging poorly in the asthetics dept...

                        Comment

                        • ELVIS
                          Banned
                          • Dec 2003
                          • 44120

                          #13
                          Originally posted by Nickdfresh
                          They could never produce enough here for that market with all the shipping costs...
                          Charge the fucking Chinese the shipping cost...

                          Cadillac is supposed to be a world class USA brand !!

                          Comment

                          • Von Halen
                            ROTH ARMY WEBMASTER

                            • Dec 2003
                            • 7500

                            #14
                            Originally posted by ELVIS
                            When is GM's next taxpayer funded bailout ??
                            The ones they never paid back? The ones they will never pay back?

                            Give them more, so they can go spend $35 million of it on signage for their corporate building?

                            I wouldn't drive Generic Motors anything in the future. I don't care what they come out with.

                            Comment

                            • Nickdfresh
                              SUPER MODERATOR

                              • Oct 2004
                              • 49125

                              #15
                              Originally posted by ELVIS
                              Poor man's 500 might be right...

                              The 500 looks good but it really kinda sucks...

                              The tiny 137hp Sonic 6spd "RS" (yeah right) is zero to 60 in 8.1 fucking seconds and is as plasticky and cheap as can be...
                              It's no more "plasticky" than any of the competition. Ever been in a Fit? Ugh! And I could out-drive most people in bigger "performance" sedans like a Beamer with a slushbox with those numbers...

                              The seats are nice though...

                              I've checked out all of these little cars being a neon freak for years...

                              The best little car by a zillion miles in my opinion is a Subaru BRZ...




                              Subaru has built a good performance car for years, their horrible previous generation Imprezas notwithstanding...

                              Comment

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