According to USA Today, Ozzy Osbourne will team up with teen heartthrob Justin Bieber for the first Super Bowl commercial for Best Buy, the nation's largest home electronics chain. The ad, to air in the game's third quarter, was filmed earlier this month at Universal Studios.
"Justin Bieber is the biggest star out there, but that's not why he's in the spot," says marketing chief Drew Panayiotou. "He symbolically represents something important to the brand message."
When Ozzy was interviewed last month on Fuse TV and was asked to talk about his contemporary music tastes and, in particular, if he was a fan of Justin Bieber, he replied, "Who the fuck is Justin Bieber?"
"Justin Bieber is the biggest star out there, but that's not why he's in the spot," says marketing chief Drew Panayiotou. "He symbolically represents something important to the brand message."
When Ozzy was interviewed last month on Fuse TV and was asked to talk about his contemporary music tastes and, in particular, if he was a fan of Justin Bieber, he replied, "Who the fuck is Justin Bieber?"
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