Shortly after the closing of the Saturn line was announced, I received a form letter from the VP of Saturn Customer Relations in Detroit thanking me for being a customer and apologizing for the closure of the brand.
Probably 99 times out of 100, I would have chucked the letter away. However, I wrote back and thanked her and Saturn for the excellent service and related my own high degree of satisfaction with the brand and my local dealership (which I referred to by name), not thinking anything would come of it.
Last week, I received a letter in the mail from Saturn Detroit thanking me for my complimentary letter. Enclosed was a Target gift card for $25. In addition, my local service department e-mailed me (I have always set up my regular pm appointments with them via e-mail) and, as a direct result of dropping their name to corporate in my letter, gave me 50% off my next pm.
My pm costs are fairly minimal due to my extended service contract, and $25 isn't a ton of dough, but I will say Saturn is a class act. Again, fucking shame to see them go.
Probably 99 times out of 100, I would have chucked the letter away. However, I wrote back and thanked her and Saturn for the excellent service and related my own high degree of satisfaction with the brand and my local dealership (which I referred to by name), not thinking anything would come of it.
Last week, I received a letter in the mail from Saturn Detroit thanking me for my complimentary letter. Enclosed was a Target gift card for $25. In addition, my local service department e-mailed me (I have always set up my regular pm appointments with them via e-mail) and, as a direct result of dropping their name to corporate in my letter, gave me 50% off my next pm.
My pm costs are fairly minimal due to my extended service contract, and $25 isn't a ton of dough, but I will say Saturn is a class act. Again, fucking shame to see them go.
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