February 28, 2006 -- DOWN BY 75 PERCENT
THE loss of Howard Stern was devastating to all-talk Free FM (92.3), according to preliminary — and unofficial — January ratings released yesterday.
While no replacement for the powerhouse shock jock was expected to retain his No. 1 ratings, ex-rocker David Lee Roth shed a whopping three-fourths of Stern's swan-song December audience, according to unofficial monthly "extrapolations" from interim Arbitron quarterly ratings.
Whereas Stern was top dog as usual in December, Roth ranked 18th in January, between Don Imus — who also lost listeners — and Spanish-language WADO.
Roth, who debuted Jan. 3 after Stern departed for Sirius Satellite Radio, attracted an estimated 63,000 listeners in January (during an "average quarter-hour") vs. Stern's more than quarter-million (277,000) in December.
THE loss of Howard Stern was devastating to all-talk Free FM (92.3), according to preliminary — and unofficial — January ratings released yesterday.
While no replacement for the powerhouse shock jock was expected to retain his No. 1 ratings, ex-rocker David Lee Roth shed a whopping three-fourths of Stern's swan-song December audience, according to unofficial monthly "extrapolations" from interim Arbitron quarterly ratings.
Whereas Stern was top dog as usual in December, Roth ranked 18th in January, between Don Imus — who also lost listeners — and Spanish-language WADO.
Roth, who debuted Jan. 3 after Stern departed for Sirius Satellite Radio, attracted an estimated 63,000 listeners in January (during an "average quarter-hour") vs. Stern's more than quarter-million (277,000) in December.
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