Peavey Dumps Eddie!

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  • bluedog
    Full On Cocktard
    • Jan 2004
    • 32

    #61
    Interesting Thread. I have no industry-specific knowledge. But I do have a few specific questions:

    EVH = Profits. Guitars, amps, strings, magazine covers, whatever. The age of the guitar hero is eroding from pop culture. Look around, there are very few left. From things I’ve read, the Wolfgang is a very profitable product line for Peavey. I would guess the margins are good on both the U.S. and Korean models. The 5150 amp is good amp. Personally I prefer my old JCM 800, but nevertheless my 5150 combo is a good amp. Hey Jacksmar – that Carvin is of interest to me, but I’ve never played through one. I’ll have to check it out.

    Okay back to the questions – Business is about money-margins-production-efficiency and economies of scale. That said, why would Peavey drop EVH if the product line continues to be a staple for them? Peavey isn’t selling soft drinks; they can’t just run out and find a different NBA star to peddle the goods. They’re producing goods in a much smaller category space, targeting a much smaller general demographic. Simply put, they need a guitar hero to help sell guitars. Someone whose name alone is a stand-alone brand - Someone like EVH. There’s too much equity there to let walk out the door.

    Regarding the promotions - during a lean economy, why would Peavey spend marketing dollars to reach Joe Q. Consumer in mass, when the dealer/distributor channel is the selling vehicle? They wouldn’t. I would guess Peavey would spent their resources educating the distribution channel and it appears that One Voice confirmed this in his post. Besides, Peavey has kept it’s website current and updated with plenty of EVH products to offer anyone with a wallet and an interest. Hell, they’re even venturing into web-based companies, like Musicians Friend, with product offerings.

    About the Satriani thing…I doubt Ed would have an issue with this. At MM, they had other artists on the roster and it wasn’t an issue for him then. Was it? My understanding is that Ed left MM because they could not cover production demands, thus placing a ceiling on profitability. Bottom line, more money could be made with a larger production facility. Am I wrong on this? Besides, I doubt Peavey would let one asset walk out the door simply to obtain a new one. That would limit their growth potential.

    All I know about the Fender comment is that Ed did not play one in Greensboro. No mysterious “unmarked” strat appeared. Hey ZahZoo, nice call on the sustainer. I thought that’s what it was, but couldn’t quite tell. From a big picture perspective, Fender is a huge production conglomerate with lots of money and a large distribution channel. They’re everywhere, the world over. Signing EVH would be a nice notch in the belt. And based on their track record, they’d cannibalize and spin-off several models to reach varying levels of the marketplace. However, (for reasons previously stated) I believe Peavey would fight to keep EVH. Besides, why would EVH risk litigation if there were outstanding design/patent issues with Peavey? Why would he leave if they were R&D efforts underway?

    Anyone have any thoughts?

    Comment

    • ZahZoo
      ROTH ARMY WEBMASTER

      • Jan 2004
      • 9168

      #62
      This was the lead story in "In Other News" section... in the Peavey Newsletter I received via e-mail.

      In Other News

      LADIES & GENTLEMAN, WE GIVE YOU VAN HALEN
      The newly reunited Van Halen?with Sammy Hagar on vocals, as you've no doubt heard?kicked off its triumphant reunion tour June 11 in Greensboro, N.C. Legendary guitarist and Peavey endorser Edward Van Halen has a stable of EVH® Wolfgang® guitars and 5150 guitar amps with him on their first tour in six years, which currently runs through September.
      "If you want to be a monk... you gotta cook a lot of rice...”

      Comment

      • L.S.D.

        #63
        Please. It is amazing how far you idiots go just to rag the band.

        What is Daves endorsements? BBQ tongs?

        Lame ass.

        Comment

        • lms
          Head Fluffer
          • Apr 2004
          • 355

          #64
          Originally posted by L.S.D.
          Please. It is amazing how far you idiots go just to rag the band.

          What is Daves endorsements? BBQ tongs?

          Lame ass.
          what?
          "Remember, life is just a game and no one gets out alive"

          Comment

          • Don Corleone
            Veteran
            • May 2004
            • 2084

            #65
            why would EVH risk litigation if there were outstanding design/patent issues with Peavey?
            I'm not sure about the 5150 amp series, but I know on the Wolfgang, Ed own's the copyrights to the designs etc. So legally Peavey are powerless to stop him going to Fender, and then for Fender to start up production of a Wolfgang.
            Roth Army Militia

            Comment

            • gslinger
              Foot Soldier
              • May 2004
              • 729

              #66
              Originally posted by Roth kills Sam
              This is the word on the street. The guitars will have the old school Charvel headstock logo with a Strat style headstock. The guitars will be super high end and a limited number will have the red white black stripes. That's what the kids are saying. Rudy's Music in NYC (home of Pensa Guitars) is the source. I know there was an earlier thread about Peavey dropping Eddie...
              Fender ownes Jackson Charvel Guitars that Eddie is going with. Deal was done by Fender executives..gs

              ----------------------
              Fender Aquires Jackson Charvel Guitar Co.


              Press Release

              --------------------------------------------------------------------------------

              Fender Musical Instruments Corporation (FMIC) is proud to announce today the creation of a new manufacturing subsidiary, to be called Jackson/Charvel Manufacturing, Inc. Consequently, Jackson/Charvel Manufacturing, Inc. has signed a deal to purchase specific assets of the Jackson/Charvel Guitar Company, which was a division of Akai Musical Instruments Corporation (AMIC). The acquisition, effective as of October 25, 2002, will include all existing inventory of products and trademarks relating to Jackson and Charvel.

              The industry’s leader in manufacturing and distribution of electric guitars and amplifiers with the Fender® and Squier® brand names, FMIC has continually sought to develop diverse and innovative products. With the addition of Jackson/Charvel Manufacturing, Inc. into the Fender fold, the company has the opportunity to produce and distribute new products, and to welcome a core consumer base geared more towards heavy metal and hard rock styles.

              Says Bill Schultz, Chairman and CEO of FMIC, “Throughout our history, we’ve embraced musicians of all styles by offering products to suit their needs. Jackson and Charvel products appeal to musicians that are not traditional ‘Fender’ players, but who want a quality instrument made by people who know what their needs are. We are musicians, we know guitars, and we know how to get them to the guitarists of the world.”

              “Both the Jackson and Charvel product lines consist of quality instruments with strong brand recognition and a rightful place in musical instrument history,” adds Schultz. “Many innovative product features and cutting edge artists are associated with these fine instruments, and with the creation of Jackson/Charvel Manufacturing, Inc., we are committed to exceeding their expectations in the areas of quality, service and market support.”

              Jackson/Charvel Manufacturing, Inc. will immediately begin to produce Jackson and Charvel products utilizing its existing production facility in Ontario, California for all American-made Jackson and Charvel guitars, as well as its custom orders. Additionally, Jackson/Charvel Manufacturing, Inc. will continue to produce guitars with its overseas manufacturing partners.

              FMIC will then sell and distribute the products through a new inside telesales and field sales department under the direction of Jeff Cary, Vice President of Specialty Sales, and will utilize its existing network of global distributors and direct sales offices. AMIC product manager, Donnie Wade, will join Fender and will head up the marketing efforts.

              “This is great news for fans of Jackson and Charvel,” says Marketing Manager, Donnie Wade. “The guitars will remain with one of the most prestigious American manufacturers ever, one that is a progressive company and that will maintain the integrity that Jackson and Charvel has built throughout its years.”

              Jackson and Charvel’s existing retailers, which number around 400 in the United States, will still be able to carry the products and will be contacted directly by FMIC to ensure a trouble-free change over. Phone calls should be directed to Fender Specialty Sales at (480) 596-9690.

              “We have worked very hard over the past seventeen years to build a worldwide distribution network that offers quality instruments and excellent service to retailers and consumers,” says Schultz. “We are all very excited to have Jackson and Charvel within our family, and we look forward to working with the retailers that have supported these instruments throughout their history.”

              About Fender Musical Instruments Corporation Fender Musical Instruments Corporation (FMIC) is the world’s foremost manufacturer of guitars, amplifiers, and related equipment. Since 1946, the name Fender has become synonymous with all things rock ‘n’ roll: from Buddy Holly to Jimi Hendrix to Eric Clapton to Kurt Cobain and everything in between. Fender’s iconic instruments such the Telecaster®, Stratocaster®, Precision Bass® and Jazz Bass® guitars are known the world over as the instruments that started the rock revolution, and they continue to be highly prized among today’s guitarists and collectors alike. Corporate headquarters are located in Scottsdale, AZ, with manufacturing headquarters and the world-renowned Fender Custom Shop in Corona, CA. FMIC markets using the brand names Fender®, Squier®, Guild®, Benedetto®, Jackson®, Charvel®, Floyd Rose®, and Rodriguez. For more information, contact Fender Musical Instruments Corporation, 8860 East Chaparral Road, Suite 100, Scottsdale, AZ 85250, (480) 596-9690, or visit our Web site at www.fender.com.
              <center>Accept Only Van <strike>Halen</strike> Roth Classic!
              "Everyday becomes a better Diamond Dave day"</center><center>http://img11.imageshack.us/img11/6002/03Way.jpg
              </center><marquee><b><font color=Blue><size=+4>The 2004 Spammy “Eat It & Puke” Van ReHash Tour * Coming to a "This Suit is You" Store In Your Tiny Little Neighborhood. Brought to you by the Hemlock Society, Underground Bulemics United, PUTR - People for the Unethical Treatment of Rockfans, & a Special Message from Eddie & Alex Van Halen - Fuck you guyssss!!!!! </size></font></b></marquee></font>
              <center>
              "Those cats had me so beat down & confused, made the cancer seem like a tiny zit on my ass..I don't have a clue what's going on"-EVH</center>
              <center>Click>"Hot Chicks for Dave" & "Dave’s Cavalcade of Bimbos"</center>

              Comment

              • guwapo_rocker

                #67
                By the way GS predicted this weeks ago.
                Still think he's full of shit SHEEP????

                Comment

                • Roy Munson
                  Veteran
                  • Feb 2004
                  • 1526

                  #68
                  I'm not 100% sure about the Jackson/Charvel situation, but I am inclined to believe GS at this point and time. I've heard that the Jackson plant had a few guitars made for EVH recently. Who knows?

                  I did hear from a Peavey rep that thy are extremely upset with EVH because he has not "signed off" on 3 new major product releases that have been due for the past couple of years. They are:

                  1. 5150 II combo
                  2. 5150 mini-stack
                  3. a 3/4 scale Wolfgang


                  To those that think there is nothing going on between Ed and Peavey just because of any continued support or advertising on Peavey's website...you should really wake up and smell the coffee. Of course Peavey will continue to promote EVH and his products! They still have a vested interest in him and will continue to use him to sell.

                  I really think that GS is dead-on with this.
                  Originally posted by ELVIS
                  I guess you're right...

                  Comment

                  • gslinger
                    Foot Soldier
                    • May 2004
                    • 729

                    #69
                    Sorry just realized I screwed up that Fender post above with the bold large letters, sorry mods!
                    <center>Accept Only Van <strike>Halen</strike> Roth Classic!
                    "Everyday becomes a better Diamond Dave day"</center><center>http://img11.imageshack.us/img11/6002/03Way.jpg
                    </center><marquee><b><font color=Blue><size=+4>The 2004 Spammy “Eat It & Puke” Van ReHash Tour * Coming to a "This Suit is You" Store In Your Tiny Little Neighborhood. Brought to you by the Hemlock Society, Underground Bulemics United, PUTR - People for the Unethical Treatment of Rockfans, & a Special Message from Eddie & Alex Van Halen - Fuck you guyssss!!!!! </size></font></b></marquee></font>
                    <center>
                    "Those cats had me so beat down & confused, made the cancer seem like a tiny zit on my ass..I don't have a clue what's going on"-EVH</center>
                    <center>Click>"Hot Chicks for Dave" & "Dave’s Cavalcade of Bimbos"</center>

                    Comment

                    • gslinger
                      Foot Soldier
                      • May 2004
                      • 729

                      #70
                      Thread - Eddie signs with Jackson/Charvel
                      http://www.rotharmy.com/forums/showt...5&pagenumber=1

                      ----------------
                      Reply:
                      Originally posted by BigDaddyD
                      There is no mention of this anywhere on the Jackson/Charvel website.

                      Reply - That's why it is a rumour

                      Posted by BigDaddyD
                      That is my point. It was stated as a fact in the thread title. It has been a rumor for a long time now. If it were true, it would/should have been officially announced prior to the tour.
                      Your Comment - If it were true, it would/should have been officially announced prior to the tour

                      GSlinger>>Says who - What does the timing of the Van ReHash Tour have to do with the timing of EVH's expiring Peavey contracts, out clauses, and timing of a new Fender re: Jackson-Charvel contract?.
                      <center>Accept Only Van <strike>Halen</strike> Roth Classic!
                      "Everyday becomes a better Diamond Dave day"</center><center>http://img11.imageshack.us/img11/6002/03Way.jpg
                      </center><marquee><b><font color=Blue><size=+4>The 2004 Spammy “Eat It & Puke” Van ReHash Tour * Coming to a "This Suit is You" Store In Your Tiny Little Neighborhood. Brought to you by the Hemlock Society, Underground Bulemics United, PUTR - People for the Unethical Treatment of Rockfans, & a Special Message from Eddie & Alex Van Halen - Fuck you guyssss!!!!! </size></font></b></marquee></font>
                      <center>
                      "Those cats had me so beat down & confused, made the cancer seem like a tiny zit on my ass..I don't have a clue what's going on"-EVH</center>
                      <center>Click>"Hot Chicks for Dave" & "Dave’s Cavalcade of Bimbos"</center>

                      Comment

                      • rockvanhalen66
                        Foot Soldier
                        • Jun 2004
                        • 631

                        #71
                        peavey is still making the dollars with the 5150 and the wolf gang . they will not drop the king .that is some crazy bull shit get real.
                        long live van halen

                        Comment

                        • BigDaddyD
                          Head Fluffer
                          • Apr 2004
                          • 261

                          #72
                          just my opinion gslinger. Granted, I don't have the industry contacts that you do, but my logic goes like this. EVH hasn't done anything significant (in a positive way) for many years now. It would seem to me that if a company like Fender, who owns Jackson, would sign EVH, they would want him pimping the product infront of as many people in their target market as possibe...ie VH fans. If they wait until after the tour, they risk the fact that he might not ever do ANYTHING again. VH might even ruin what is left of their legacy...which would make Fender's contract worthless. I am not saying that I believe that this is the case, but it doesn't seem like a great move unless the endorsement will be unlike any that EVH has had before. By that I mean it would have to be a lot less than what he is used to. Forgive me for having anopinion. I don't care if PV drops him. I don't care where he goes. He can go to Daisy Rock for all I care.

                          Comment

                          • Mr Grimsdale
                            ROTH ARMY SUPREME
                            • Jan 2004
                            • 9510

                            #73
                            ow, my head hurts
                            Originally posted by flappo
                            i'm sure grimsdale's on drugs

                            Originally posted by Cato
                            translating your Japanese.


                            "Master Cato is...I order, it's yours. don't ask me to do gay material for the life of me because you kick my bat."

                            omae baka dana?

                            Comment

                            • POJO_Risin
                              Roth Army Caesar
                              • Mar 2003
                              • 40648

                              #74
                              Obviously the new company would be pimping Eddie if they could...

                              but didn't I see Peavey saying his contract runs through September?

                              if that's so...they'll have to wait until then...but will be able to put a new product right out...
                              "Van Halen was one of the most hallelujah, tailgate, backyard, BBQ, arrive four hours early to the gig just for the parking lot bands. And still to this day is. It's an attitude. I think it's a spirit more than anything else is."

                              Comment

                              • Roth kills Sam
                                Foot Soldier
                                • Mar 2004
                                • 691

                                #75
                                Here is another piece of info I was told by a Tech backstage at the first NJ Meadowlands concert:

                                Ed had the wall of Peavey amps, but was actually playing the Bogner UBERSCHALL head. Reinhold Bogner was the dude that Eddie entrusted to work on his old Marshall Plexi a few years back. The Bogner amps are very killer, high end amps. This is just another piece of info I believe to be true, but I am not claiming to have any secret sources or pretend I have any connections whatsoever. Just an FYI for those interested in Eddie's gear...

                                Comment

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